InsellerProfit playbooks, fee breakdowns and honest comparisons for Shopee and TikTok Shop sellers in Malaysia.
Free tools: TikTok Shop fee calculator · Shopee fee calculator · Margin & breakeven ROAS
2026-07-26
TikTok Shop vs Shopee Fees Compared (2026): Which Platform Leaves You More MarginTikTok Shop programme sellers pay ~18.9% + RM0.54/order; Shopee standard sellers pay ~19.98% + RM0.54. Side-by-side breakdown and a break-even table by COGS band.
2026-07-26
Paying a Live Host RM X/Hour: The Session P&L That Tells You If It's Worth ItA host's hourly rate is only worth it if session gross profit per hour beats it. Formula, a worked table by GMV/hour, and base vs commission trade-offs.
2026-07-26
GMV Max on TikTok: What It Optimizes For vs What Your P&L NeedsGMV Max scales GMV, not profit — it will happily spend into low-margin, heavily discounted orders. Here is the guardrail math to run alongside it.
2026-07-20
TikTok Shop Malaysia Seller Fees (2026): The Complete BreakdownA programme seller pays around 18.9% of order value plus RM 0.54 per delivered order: commission, Bonus Cashback, transaction fee. Full 2026 breakdown.
2026-07-20
Shopee Malaysia Seller Fees (2026): The Complete BreakdownCommission rose to ~10.26% in Feb 2026. SPayLater orders cost 4.86% vs 3.78% standard, and Live Xtra adds 3.24%. Full fee stack with a worked example.
2026-07-20
TikTok Shop Settlement Explained: Why Your Payout Is Not Your RevenueYour TikTok payout is order value minus commission, programme and transaction fees, plus adjustments and refunds. Why estimated fees differ from actual, and how to reconcile.
2026-07-20
Shopee Escrow and Settlement Explained (Malaysia)Shopee holds each order in escrow and releases it after delivery, minus fees, vouchers, coin cashback, AMS ad deductions and campaign fees. Why payouts surprise sellers, and how to reconcile.
2026-07-20
TikTok Live Selling in Malaysia: How to Know if a Live Session Actually Made MoneyA live session with big GMV can still lose money. Build a per-session P&L: GMV minus fees, ads, host cost, samples, affiliate and returns, to see real net profit.
2026-07-20
ROAS vs Profit: Why a 5x ROAS Can Still Lose Money (TikTok & Shopee Ads Malaysia)A 5x ROAS loses money if your margin is thin. Breakeven ROAS = 1 divided by net-margin-before-ads. Here is the formula, worked examples and why platform ROAS flatters.
2026-07-20
Affiliate Commission on TikTok Shop: The Real Cost to Your MarginAffiliate commission stacks on top of platform fees, not instead of them. A 20 percent commission can turn a healthy margin negative. Here is the math and when it is worth it.
2026-07-20
What Returns Really Cost a Shopee / TikTok Seller in MalaysiaA return costs more than the refund. Lost product cost, two-way shipping, fees that are not refunded and ops time mean a 10 percent return rate can halve your net margin.
2026-07-20
Your Best-Selling SKU Might Be Losing Money: SKU-Level Profit for Malaysian SellersAggregate P&L hides per-SKU losses. Bundles, category commission, heavy-item shipping and discounts can make your top seller lose money. Rank SKUs by net profit.
2026-07-20
How to Price Products on TikTok Shop & Shopee (Malaysia): Work Backward from MarginDo not price off competitors. Set target margin, then solve for the minimum price that survives platform fees, ads and affiliate. Formula, worked example and the RM 0.54 trap.
2026-07-20
Tracking Shopee / TikTok Profit in Excel: A Working Template Structure (and Where It Breaks)The exact columns a manual profit sheet needs, the update cadence, and the four points where Excel breaks: settlement drift, bundles, volume and two platforms. Honest, not salesy.
2026-07-20
How Much Do TikTok Shop Sellers Actually Make in Malaysia? (Realistic Margins 2026)Modelled from the fee stack, not surveys: ~19% platform fees, 25–45% COGS, 5–15% ads. Realistic net margins land at 15–25% (strong), 5–15% (typical), below 0 (common failure).
2026-07-20
Inseller vs BigSeller: Which Does a Malaysian Shopee / TikTok Seller Need?They do different jobs. BigSeller is a multichannel listing/order/inventory sync platform; Inseller is a profit layer showing real net profit per order and SKU. Many sellers run both.
2026-07-20
Inseller vs SiteGiant: ERP Breadth vs Profit Truth (Malaysia, 2026)Both are Malaysian. SiteGiant is a broad multichannel ERP (webstore, POS, marketplace sync); Inseller is a profit layer showing real net profit per order and SKU. Different jobs; often run together.
2026-07-20
Inseller vs Ginee: Omnichannel Ops vs Knowing What You Earned (Malaysia, 2026)Ginee is a regional omnichannel ops / sync platform; Inseller is a profit layer showing real net profit per order and SKU from actual fees. Different jobs — many Malaysian sellers run both.
2026-07-20
How Malaysian Shopee / TikTok Sellers Track Profit in 2026: Honest Options ComparedFive honest ways to track real profit on Shopee and TikTok Shop Malaysia — Seller Centre reports, Excel P&L, ERP reports, accounting software, and a dedicated profit layer. Pros, cons and who each fits.
2026-07-04
How to Calculate Your Real Profit on TikTok Shop and Shopee (Malaysia, 2026)Your GMV is not your profit. The full fee stack — commission, transaction fee, COGS, ads, affiliate, returns — and how to find your real net margin per order.
2026-07-04
Inventory Sync Tool vs Profit Tool: What a Malaysian Shopee / TikTok Seller Actually Needs (2026)They solve different problems. A multichannel sync / ERP platform keeps stock and orders aligned; a profit layer tells you what you actually earned. An honest side-by-side for Malaysian sellers.