Short answer: Live stock planning fails when campaign locks and sell-through are ignored. Dead stock is a margin tax.
Hedge: fee figures are illustrative; confirm the live Seller Centre rate card. Not tax/legal advice.
Key table
| Input | Why | |
|---|---|---|
| Session forecast | Demand shape | |
| Sell-through history | Avoid overbuy | |
| Campaign locks | Protect heroes | |
| Dead-stock cost | Cash trap |
What to do
- Forecast from session history
- Lock hero SKUs before go-live
- Price clearance with loss limits
- Link stock to contribution ranking
Links and tools
Internal reading: live · host · sku · camp.
Model fees with the fee calculator.
Inseller
Inseller is the profit layer next to Seller Centre — actual fees, ads and SKU contribution so dashboards do not hide red contribution margin.