Short answer: Free-shipping programmes move logistics cost into your margin — reprice or exclude thin SKUs.
Hedge: fee figures are illustrative; confirm the live Seller Centre rate card. Not tax/legal advice.
Key table
| AOV | Fit | |
|---|---|---|
| Low | Often red | |
| Mid | Model carefully | |
| High | Usually ok | |
| Heavy | Watch shipping |
What to do
- Model programme fee + shipping share
- Raise floor price if needed
- Exclude thin SKUs
- Confirm live programme card
Links and tools
Internal reading: price · fees_sp · fees_tt · camp.
Model fees with the fee calculator.
Inseller
Inseller is the profit layer next to Seller Centre — actual fees, ads and SKU contribution so dashboards do not hide red contribution margin.