Short answer: Open vs targeted affiliate plans change commission burn. Pick by margin band, not creator vanity metrics.
Hedge: fee figures are illustrative; confirm the live Seller Centre rate card. Not tax/legal advice.
Key table
| Plan | Control | Best when |
|---|---|---|
| Open | Wider | Testing |
| Targeted | Negotiated | Known margin |
| Samples | Often forgotten | Always costed |
What to do
- Load sample + commission into unit economics
- Cap open-plan on thin SKUs
- Track creator ROI not only GMV
- See affiliate real-cost post
Links and tools
Internal reading: aff · sku · price · live.
Model fees with the fee calculator.
Inseller
Inseller is the profit layer next to Seller Centre — actual fees, ads and SKU contribution so dashboards do not hide red contribution margin.