InsellerBlogGuideToolsEN中文BMOpen Inseller

First 100 Orders: Unit Economics Before You Scale Ads

Nail unit economics on the first 100 orders before scaling ads.

Short answer: Nail unit economics on the first 100 orders before scaling ads.

Hedge: fee figures are illustrative; confirm the live Seller Centre rate card. Not tax/legal advice.

Key table

BandFocus
1-20Fees+COGS only
21-50Small ads tests
51-100Stable contribution
100+Scale with floor

What to do

  1. Write target contribution per order
  2. Refuse big ads until samples are green
  3. Kill losers early
  4. Re-run calculators on every price change

Links and tools

Internal reading: price · fees_tt · sku · excel.

Model fees with the fee calculator.

Inseller

Inseller is the profit layer next to Seller Centre — actual fees, ads and SKU contribution so dashboards do not hide red contribution margin.