Short answer: Multi-store profit needs one view of fees, ads and FX — not three Excel files.
Hedge: fee figures are illustrative; confirm the live Seller Centre rate card. Not tax/legal advice.
Key table
| Store | Local | Consolidated |
|---|---|---|
| MY | MYR fees | Base |
| SG | SGD+FX | Convert |
| Ads | Split accounts | Tag and sum |
What to do
- Tag costs by store
- Document FX rates used
- Do not average margins blindly across markets
- Prefer automation over multi-tab Excel
Links and tools
Internal reading: excel · compare · fees_tt · fees_sp.
Model fees with the fee calculator.
Inseller
Inseller is the profit layer next to Seller Centre — actual fees, ads and SKU contribution so dashboards do not hide red contribution margin.