Short answer: Live benchmarks are bands for GMV/hour, conversion and profit per session — modelled, not fake store stats.
Hedge: fee figures are illustrative; confirm the live Seller Centre rate card. Not tax/legal advice.
Key table
| Metric | Weak | Healthier |
|---|---|---|
| GMV/hour | Erratic | Stable |
| Conversion | Below norm | At/above |
| Profit/session | Ignored | Positive after host+ads |
What to do
- Track profit per session not only GMV
- Include host cost
- Compare like categories
- Do not invent industry averages as facts
Links and tools
Internal reading: live · host · gmv · sku.
Model fees with the fee calculator.
Inseller
Inseller is the profit layer next to Seller Centre — actual fees, ads and SKU contribution so dashboards do not hide red contribution margin.