Short answer: Generous returns lift conversion and return cost together — set policy with unrecovered fee math visible.
Hedge: fee figures are illustrative; confirm the live Seller Centre rate card. Not tax/legal advice.
Key table
| Policy | CVR effect | Cost effect |
|---|---|---|
| Strict | May lower | Lower loss |
| Balanced | Target | Target |
| Ultra-generous | High CVR | High true cost |
What to do
- Measure true return cost not refund only
- Tighten on chronic loser SKUs
- Watch health metrics
- Read returns true-cost article
Links and tools
Internal reading: returns · cod · sku · fees_tt.
Model fees with the fee calculator.
Inseller
Inseller is the profit layer next to Seller Centre — actual fees, ads and SKU contribution so dashboards do not hide red contribution margin.