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SKU Kill List Framework: When to Cut a Product

A SKU kill list uses contribution, returns, ads efficiency and ops pain — not vibes.

Short answer: A SKU kill list uses contribution, returns, ads efficiency and ops pain — not vibes.

Hedge: fee figures are illustrative; confirm the live Seller Centre rate card. Not tax/legal advice.

Key table

SignalKill if
ContributionPersistently red
ReturnsAbove band
AdsNever nets green
OpsChronic cancels/OOS

What to do

  1. Rank by contribution RM
  2. Document kill reasons
  3. Move ads to winners
  4. Review monthly

Links and tools

Internal reading: sku · returns · roas · bundle.

Model fees with the fee calculator.

Inseller

Inseller is the profit layer next to Seller Centre — actual fees, ads and SKU contribution so dashboards do not hide red contribution margin.