Short answer: MY festive and double-day calendar is a margin plan: stock, vouchers, ads caps — not only themes.
Hedge: fee figures are illustrative; confirm the live Seller Centre rate card. Not tax/legal advice.
Key table
| Window | Margin focus | |
|---|---|---|
| CNY/Raya | Stock+kits | |
| Double days | Fee+voucher stack | |
| School holidays | Category demand | |
| Year-end | Cash+clearance |
What to do
- Plan stock 4-6 weeks ahead
- Pre-model voucher stacks
- Set ads floors before peak
- Refresh calendar yearly
Links and tools
Internal reading: camp · voucher · bundle · price.
Model fees with the fee calculator.
Inseller
Inseller is the profit layer next to Seller Centre — actual fees, ads and SKU contribution so dashboards do not hide red contribution margin.