Short answer: Off-marketplace traffic needs blended CAC into marketplace conversion — not vanity views.
Hedge: fee figures are illustrative; confirm the live Seller Centre rate card. Not tax/legal advice.
Key table
| Channel | Cost type | Success metric |
|---|---|---|
| XHS/IG | Creative+ads | Tracked orders |
| Marketplace ads | Platform | On-platform ROAS |
| Blend | All spend | Contribution |
What to do
- Force tracked codes or landings
- Blend CAC across channels
- No celebration of views without orders
- Fund only positive contribution paths
Links and tools
Internal reading: roas · price · excel · aff.
Model fees with the fee calculator.
Inseller
Inseller is the profit layer next to Seller Centre — actual fees, ads and SKU contribution so dashboards do not hide red contribution margin.