Short answer: High paper profit with low turns still feels broke — inventory days are a cash metric.
Hedge: fee figures are illustrative; confirm the live Seller Centre rate card. Not tax/legal advice.
Key table
| Class | Turns | Action |
|---|---|---|
| Hero | High | Protect |
| Long-tail | Low | Kill/clear |
| Dead | ~0 | Clearance |
What to do
- Report days of cover weekly
- Clear dead stock with loss limits
- Do not restock losers
- Link turns to kill list
Links and tools
Internal reading: sku · excel · price · bundle.
Model fees with the fee calculator.
Inseller
Inseller is the profit layer next to Seller Centre — actual fees, ads and SKU contribution so dashboards do not hide red contribution margin.