Short answer: Not every Seller Centre report is safe for profit decisions — prefer settlement and order economics.
Hedge: fee figures are illustrative; confirm the live Seller Centre rate card. Not tax/legal advice.
Key table
| Report | Trust for profit | Note |
|---|---|---|
| Settlement/escrow | High | Cash truth |
| Ads ROAS | Medium | Need net layer |
| Traffic ranks | Low alone | Vanity |
| Health metrics | High for demand risk | Ops first |
What to do
- Map each report to a decision
- Reconcile settlement weekly
- Do not price from traffic charts
- Use calculators for fee lines
Links and tools
Internal reading: settle_tt · escrow · roas · excel.
Model fees with the fee calculator.
Inseller
Inseller is the profit layer next to Seller Centre — actual fees, ads and SKU contribution so dashboards do not hide red contribution margin.