Short answer: Live programme fees can wipe contribution margin on thin live SKUs. Model the extra fee on session GMV before you join.
Hedge: fee figures are illustrative; confirm the live Seller Centre rate card. Not tax/legal advice.
Key table
| Line | Without programme | With programme fee |
|---|---|---|
| Session GMV | 10,000 | 10,000 |
| Base fees ~20% | 2,000 | 2,000 |
| Programme fee (illustrative) | 0 | X% of GMV |
| After COGS+host | Thin green | May flip red |
What to do
- Read the live programme rate card date-stamped
- Model on session, not store average
- Include host cost per hour
- Skip programmes that only buy vanity GMV
Links and tools
Internal reading: live · host · fees_sp · camp.
Model fees with the fee calculator.
Inseller
Inseller is the profit layer next to Seller Centre — actual fees, ads and SKU contribution so dashboards do not hide red contribution margin.