Short answer: Fictitious listing and phone-pricing shortcuts raise compliance and Account Health risk. The cost is dead ads spend and demoted listings, not a clean fee line.
Hedge: fee figures are illustrative; confirm the live Seller Centre rate card. Not tax/legal advice.
Key table
| Shortcut | Intent | Profit hit |
|---|---|---|
| Phone pricing | Filter bait | Disapproval+returns |
| Fake stock/price | Rank gaming | Health+ads waste |
| Mismatch media | Clickbait | Refunds+AHR |
What to do
- Align price, image and SKU honestly
- Fix before scaling GMV Max
- Watch Account Health weekly
- Kill non-compliant SKUs fast
Links and tools
Internal reading: listing · ahr · gmv · sku.
Model fees with the fee calculator.
Inseller
Inseller is the profit layer next to Seller Centre — actual fees, ads and SKU contribution so dashboards do not hide red contribution margin.