Short answer: CTWA needs honest attribution from ads spend to closed orders — not chat volume.
Hedge: fee figures are illustrative; confirm the live Seller Centre rate card. Not tax/legal advice.
Key table
| Metric | Vanity | Profit |
|---|---|---|
| Chats | High volume | Weak alone |
| Leads | Medium | Track quality |
| Paid orders | Required | Unit economics |
What to do
- Tag closed revenue to campaigns
- Include staff time cost
- No spend without close rate
- Connect to order profit
Links and tools
Internal reading: price · excel · roas · sku.
Model fees with the fee calculator.
Inseller
Inseller is the profit layer next to Seller Centre — actual fees, ads and SKU contribution so dashboards do not hide red contribution margin.